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Whatever you do, An “empty suitcase” is what we call it when you use the word “this” without a noun to follow it.

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You just need to hold their attention, and you can do this by piquing their interest. Who else has already seen you keep your promise, and how?

What can you demonstrate to skeptics that your solution is easily going to ensure the promise is kept?

The integration of our dating brands into the Friends Worldwide Dating Network combined with the diversity of our site portfolio allow Friends Worldwide to provide our members with the most unique and effective dating experience online. To start earning steady, big money today with our Partner program, please click here.

We believe the most successful romantic connections are made by allowing real people to share their interests and lifestyle preferences quickly and easily.

So use these formulas to revise your testimonials (and make sure you get sign-off from your clients). Short testimonials are great to pepper among the lengthier ones. (This is called an open loop; you’ll see more about that in the subject line area of this copywriting formula guide.)Although the schedule of email delivery isn’t expressed, what’s interesting about this formula is that its creators Bomb Bomb recommend including in each email a video featuring the person handing your new customer’s account.

But be careful: all of your testimonials should be meaty, and you should never sacrifice specificity and storytelling just to get a shorter testimonial. The quotes are obvious – but the “unattributed quote” option is particularly useful. So if you can put an important marketing message in “quotes”, you may get more eyes on your subject line. So rather than write a “tldr” or summary-style subject line (which is generally crap for emails except when it’s a subject line for a promotion or it touches on scarcity and/or urgency), you’d give a fraction of the story, like any of these subject line formulas will do for you: You can then open a new loop with the body of your email, compelling the reader to click to close the loop or bringing the reader back tomorrow to read your loop-closing follow-up email.

Friends Worldwide is comprised of the most talented management team of professionals in the online dating industry.

The expertise of our team is diverse in scope, and is represented by an elite and specialized ensemble of the world’s leading programmers and innovative corporate strategists whose primary focus is to deliver the ultimate online dating experience.

Our brands are presently among the most recognized and respected dating communities in the world within their respective sectors.

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