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The move is viewed on Wall Street as a prelude to an eventual spin-off of those businesses into a separate company. Online dating has even attracted the interest of activist investors. He bought Hot or Not in 2012 believing that its brand recognition and pioneer status could finally give him the U. "Imagine you have a cake with chocolate and roses on top, this is what the U. market is."Andreev claims that Hot or Not has quietly amassed 10 million users for its mobile app, though that couldn't be independently verified.
Hinge, a startup alternately described as for mobile or Tinder for relationships, has raised several million dollars in venture capital funding and is now in 9 U. Spark Networks, which owns JDate.com, Christian Mingle.com, and Black Singles.com, is embroiled in a battle with hedge fund Osmium Partners, which wants to take control of the board and force a sale of the company. While Badoo is one of the largest international dating sites around, with roughly 200 million users in 180 countries and a big presence in Europe and Latin America, Andreev's attempts to bring it to the U. According to the Google Play store, the app has been installed on Android devices between one million and five million times, but that does not reflect actual usage.
Sacco quickly apologized for the tweet and lived in Ethiopia for the month of March doing volunteer consulting for a non-government organization before being hired by Andreev, she said.
Against that backdrop, Russian entrepreneur Andrey Andreev plans to use the Hot or Not relaunch as a way to penetrate the U. As of Monday afternoon, Hot or Not ranked 321st overall and 21st in lifestyle in the i Tunes App Store.
For comparison, Tinder has between 10 million and 50 million installs on Google Play and ranked 55th overall and 1st in lifestyle in the i Tunes App store.
Andreev said Finam seeded him with $30 million for a 10% stake in his company.
To help with the marketing and promotion of Hot or Not's relaunch, Andreev has hired Justine Sacco, the former communications director for Diller's IAC who was fired in December after posting a controversial tweet about race, AIDS, and Africa that received worldwide attention and spawned the "Has Justine Landed Yet" meme.
According to data provided by Com Score, the sites that comprise Plenty of Fish raked in the most smartphone unique visitors in April with 2.74 million, followed by Tinder (2.7 million), (1.67 million), and sites (1.47 million).
A Moscow native, Andreev has financial backing from Russian investment firm Finam, which bought Russian online dating site Mamba, a precursor to Badoo, from Andreev in 2006.
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Clarification: This post has been changed to reflect that profiles of recognizable people are created in-house by Hot or Not.Tags: Adult Dating, affair dating, sex dating